NEW SEAT IBIZA

PAPER INSTALLATION FOR THE NEW SEAT IBIZA PRODUCT LAUNCH / BARCELONA 2017

 

SEAT asked us to highlight the big size of the trunk of the New SEAT IBIZA at the product launch in Barcelona 2017.

We created an arrangement of multiple 2 dimensional geometric shapes in different sizes and colors.
 

Client

SEAT / www.seat.com

 

 

INSIDE
A light and floating installation that highlights the spaciousness of the trunk.
Smaller geometric elements are hanging from the ceiling of the car and seem to float out of the trunk.
A small transition to the big cardboard sculptures next to the car.

 

 

OUTSIDE
An abstract paper/cardboard sculpture next to the back of the car displays the volume of the trunk.

A translation from the insight to the outside, from 3D volume to 2D geometrical shapes.

 

 

CREDITS

Client: SEAT BARCELONA
Creative Direction, INSTALLATION: KEEN ON MARS
Assistant: MARCO DÖSCHER