SEAT asked us to highlight the big size of the trunk of the New SEAT IBIZA at the product launch in Barcelona 2017.
We created an arrangement of multiple 2 dimensional geometric shapes in different sizes and colors.
A light and floating installation that highlights the spaciousness of the trunk.
Smaller geometric elements are hanging from the ceiling of the car and seem to float out of the trunk.
A small transition to the big cardboard sculptures next to the car.
An abstract paper/cardboard sculpture next to the back of the car displays the volume of the trunk.
A translation from the insight to the outside, from 3D volume to 2D geometrical shapes.
Client: SEAT BARCELONA
Creative Direction,Installation: KEEN ON MARS
Assistant: MARCO DÖSCHER