SYNESTHESIA FASHION CAMPAIGN / BERLIN, 2015
The Fashion Label NOETIA Berlin asked us to create the set designs for their new collection SYNESTHESIA. We combined the theoretical scientific input with the inspirations of the collection and designed 4 different worlds.
TASTE OF STRUCTURE
is a futuristic world, a nobel world that exists in the imaginary perception of Noetia and Aiteon. A structured world that tastes like Blue.
represents one of the most common forms of synesthesia, Grapheme-color synesthesia, in which individual letters of the alphabet and numbers are tinged with a color.
is a world which represents all of the synesthetic worlds merged. Inspired by geometry and Spatial Sequence Synesthesia, a world of space and numbers was created.
is a world without colors, natural and surreal – scary and full of negative experiences trigged by specific sounds and represents a world of Misophonia, the variety of Synesthesia.
Creative Direction, Art Direction: KEEN ON MARS
Set Design: KEEN ON MARS
Fashion: NOETIA BERLIN
Photo: PAUL AIDAN PERRY
Video: JACQUES-ANDRÉ DUPONT, FABIAN WOLFROM
Set Assistant: MARCO DÖSCHER, FABIAN WOLFROM
Make Up: ENNIE HAIR & MAKE-UP ARTIST , SABRINA HÖHNE
Models: ANNA BOETTKE, MARCO DÖSCHER, ZARA PERSEPHONE
Shooting Location: HTW BERLIN, The WYE BERLIN